The Idea Was Simple

GIVE DRY CLEANERS GREAT SOFTWARE THAT IS BOTH SIMPLE AND POWERFUL, ALLOWING THEM TO GROW AND THRIVE.

In January 2015 We Launched SMRT

We Were Not An Instant Success

The first two years were particularly humbling. We didn’t know people in the dry-cleaning industry. We didn’t have fancy investors. We made mistakes. Our software worked well but was slow. Our features were limited. Our user experience was sometimes confusing. And then there was the constant financial pressure of building a great product that was a fit for everyone big or small.

Not an instant success
Stuck with it

But We Stuck With It

We used our experience as fast-growing dry cleaners and listened to our customers and improved our product. We became experts on production, workforce, delivery cloud computing, management, security, credit card processing, photography, supply chain, AI, and logistics. Our growth has been strong and steady because we work hard, always striving to find the best way to help our customers grow.

We Have Three Offices

We Are Constantly Trying to Improve

We are inventors, caregivers, psychiatrists, doctors, coaches, and students of the industry.

Trying to Improve
Lead the Pack

Considering fabrics, service, speed, and overall value, we lead the pack.

We want to be the best. We’re always searching for better by analyzing our customer service, expanding our products, and refining our user experience.

Our Passion For Technology Is What Enables Us to Streamline Your Business, Reduce Errors, and Deliver Everything Better

Our technology helps us to power new and delightful customer experiences. We’re pioneers in cloud computing, logistics (Delivery), communications, photography, artificial intelligence, automation (big and small), and personalized commerce. We look at the future and see massive opportunities.

We aspire to push the industry to new heights.

This is not technology for the sake of technology. Profit matters. Simplicity matters. The people that help you get through your day matter. It’s the feeling you get when you touch our software. Our brand is driven by who we are: as people, entrepreneurs, and friends living and working with you, for you. We understand the commitment, the hard work, and the grit that it takes to stay in business every day.

We take pride in what we do. We know that our success depends on giving you your best life.


We Are SMRT.

24/7 Support Available

Whether early in the morning or late at night, our team is here to help you with any support-related questions.