Text and email marketing work best when you balance consistent communication with timely, relevant offers. Having helped hundreds of dry cleaners grow their customer base and their monthly revenue, we’ve collected nine tactics that deliver results — and we’re sharing how to put them into action today.
Engage Your Customers
- Send a “just because” message each month.
Surprise your customers with seasonal tips, service highlights, or a festive greeting. It’s a great way to stay top-of-mind without always pushing a sale. SMRT Broadcasts make this easy with ready-to-use templates for both email and SMS. - Personalize with their name.
Emails that greet customers by name have higher open and click rates. Personalization makes people feel valued. With SMRT Marketing, personalization tags insert names automatically into every message. - Add custom photos.
People connect with visuals. Include photos of your store, staff, or vans to build trust and familiarity. In our tests, emails with authentic photos see 24% higher engagement.
Drive Sales
- Create urgency with short-term offers.
Coupons valid for 14 days or less generate significantly more redemptions than open-ended ones. SMRT Campaigns include built-in expiration dates so every promotion feels timely. - Promote delivery in every message.
Even loyal in-store customers may not know you offer pickup and delivery. Add a quick mention and a call-to-action to sign up. Our templates make adding delivery details as easy as editing a single line or adding a button to give customers an easy sign up experience. - Test dollar vs. percentage discounts.
For new or lapsed customers, a dollar-off offer (“$10 toward your next order”) often outperforms percentage discounts. There is also the rule of 100, which states that when something costs more than 100 a dollar amount may work better, as opposed to under 100 a percent works better. This can vary based on customers and demographics and with SMRT Campaigns, you can test both and see what works best with analytics that show interest and conversion.
Retain and Re-engage
- Nurture new customers quickly.
The first 90 days are critical. Send a welcome email, introduce your services, and give them a reason to come back soon. SMRT Campaigns automate this sequence so no new customer slips through the cracks, and building an ever more extensive customer journey is simple. - Ask for reviews immediately.
Request feedback right after a customer picks up their order, which capitalizes on the good feeling someone has when an order is perfect. This allows for a prompted response and increases positive reviews. SMRT Reviews triggers this automatically within minutes, increasing Google reviews by an average of 500% in three months, and mitigating negative reviews is built in by default. - Win back one-time customers.
If someone only visits once, they may just need a reminder, or a small incentive to place another order. Our “One and Done” campaign sends a re-engagement offer two weeks after their first order — no manual work required and this helps to increase the value seen by the customer.
Implement these 9 tips into your current marketing and you’ll wow your customers while building value for your business.
We can help you determine your marketing strategy and then execute on it. If you’re not a SMRT Marketing subscriber yet, click below to book time with a member of our team. If you are a subscriber, and want help with your messaging, email us at marketing@smrtsystems.com.
