Did you know 18-34 year olds make up 30% of all online purchases? This number is only projected to increase-according to Statista figures, more than 263 million American consumers shop online and will continue to climb to 291.2 million by 2025.
Today's shift away from traditional lifestyles have influenced attitudes towards consumerism, employers and life in general to entirely transform. If you want to market towards today’s younger generation, you’ll need to break a few traditions of your own.
- Are hyper-connected to their friends.
- Actively review businesses.
- Prefer mobile shopping.
- Expect the convenience of home delivery.
- Rely on reviews to make their purchase decisions.
Therefore, your business should have:
- A website that is straight forward and easy to navigate.
- An engaging social media presence; Linkedin, Facebook, Instagram, etc.
- A product/ service that is automatic and intuitive to use.
According to Nielsen, as of January 2015, mobile internet use exceeded desktop internet use for the first time in history. This means that not only is a mobile marketing strategy essential, but web pages should be optimized for mobile displays, graphics need to load quickly, and the elements should be clear and easy to read on smaller screens.
The younger generation does not respond well to advertising. An overwhelming 84% say that they do not like ads, while only 1% say that they would be influenced by an advertisement. Today’s young shoppers are generally inspired by their peers or people with similar attitudes who post genuine testimonials on websites or social media.
Your business' product- in our case, dry cleaning software- needs to be automatic and intuitive to use. We made it easy for businesses to respond to customers using their favorite form of communication, leave behind a record of requests for future transactions (accurately), and document the "who, what, why, and where for each item they clean".
The good news is that it is easier than ever to get the tools that you need to thrive!
It is easy to update your website with companies like:
Collect customer reviews with:
Manage social media with:
...or, if you're in the dry cleaning space, SMRT can provide all of these services and more all in one place!
You've spent years helping your business get to where it is, don't let the lack of public visibility hold you back!