A website that converts visitors into customers is one of the best investments that a dry cleaner can make. Keep reading to see the winning strategies that will transform visitors to your website into customers.
Mission one: immediately capture the reader’s attention! Speak directly and clearly to the problem that your customer is facing. Customers visit your website searching for technical expertise, a dependable business partner, home delivery, storage etc. Just make sure that you clearly deliver your strongest proposition. Landing the first punch is critical to whether you get a new customer or they start looking to your competitors.
There are five must haves for your website: header, subheader, call to action, social proof, and visual proof. Make sure that you clearly demonstrate that you have what your new customer is looking for in a dry cleaner.
The header is the first thing that the customer sees. This section should explain exactly what your customer is going to get and why it’s important in a striking and concise way. A general rule of thumb for writing a good header is: If a new customer only reads your header, they should know who you are and why they need your product.
Subheader goes deeper
The subheader supports your declaration and explains how you’ll accomplish the promise made in the header. For example: “We are going to save you time, ensure that your things are professionally restored, and quickly and effortlessly return your items back to you. This is made possible by our staff, our facilities, and our history of great service.”
Get your visitors to act
A call to action is used to encourage visitors to engage with you and to start building a relationship. It’s very difficult to convert a visitor into a customer without some type of action mechanism. This isn’t a device that you repeat, you only want one call to action on your homepage so that users have one path to take to become a customer.
Pictures are gold
A good photo will reinforce why the customer should be doing business with you. Including a photo in your landing page is not only a good idea, it helps your new customer understand the unique value of your product.
Establish social credibility
Social Proof is a simple yet powerful tool that is critical to grabbing and converting new customers. Social proof is establishing credibility by referencing current customers. It is used to make visitors feel like everyone already knows about your business and that they’re the ones missing out. A helpful tip is to add a widget to your website that shows reviews that customers leave for your business.
Make your product unique
The features section will make up the bulk of your website. Features help users understand why your product is valuable to them. At the same time, it should address any concerns and handle objections proactively. When writing copy for the features section, you typically want to emphasize the problem that your audience is facing. This can be done by repeating the language you hear your customers using to describe their pain points.
Use multiple features to give your prospective customers peace of mind and show them the depth of your business.
As visitors work through your website, it’s possible they can get overwhelmed with information. To make things easier for the reader, highlight the important aspects of each feature. Answering the question “Can your company really do all of the things that you claim?” Yes, yes we can!
Show them why
Your feature copy should be continuously laced with benefits. Another way to accomplish the same outcome is by addressing objections your customer might have right away. This will have the same effect by giving your reader a sense of your trustworthiness and appealing to their logic.
Say something like: You’re just one click away from a cleaner more organized life: Spend your time on you. We deliver clean fresh clothes lovingly packaged for everyone in your family seven days a week, which frees you to be you.
Finish off the promise of a better life with social proof. The last few sections of the website are about privacy, security, and trust for a reason. Show the customer that you are worthy of their trust.